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Case studies

Where each business started, what we changed, and the numbers that moved.

  1. B2B / D2C e-commerce

    A corporate gifting store with technical SEO problems, a content strategy that wasn't working, and tracking issues.

    • +46% B2B leads
    • +17% E-commerce sales
    • +22% Transactional traffic
    • +124% Informational traffic

  2. Luxury e-commerce

    Luxury B2C e-commerce

    A niche luxury brand with e-commerce and physical stores in one of Italy's leading tourist destinations. Largely absent from organic search, apart from branded queries.

    • 3 → 70+ Daily Bing citations
    • +100% Clicks
    • +98% Impressions
    • +158% German traffic

  3. Multi-location school — Lead gen & Local SEO

    B2C high-ticket lead gen

    A professional training school that relied entirely on paid ads, with no organic channel. Standardized the course pages across subdomains, restructured them for ranking and retrievability, then optimized for AI search together with traditional and local SEO.

    • +86% SEO leads YoY
    • 1% → 4.7% Conversion rate
    • +45% Course page traffic
    • 8.85%+ AI search lead CR

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