SEOtoshi Case studies Get in touch
SEOtoshi
Menu

Case study · Luxury e-commerce

Luxury B2C e-commerce

A niche luxury brand with e-commerce and physical stores in one of Italy's leading tourist destinations. Largely absent from organic search, apart from branded queries.

At a glance

  • 3 → 70+ Daily Bing citations
  • +100% Clicks
  • +98% Impressions
  • +158% German traffic

Evidence

1 / 4

Fig. 1 Bing AI citations: from 1–3/day to 50–70/day, peaking at 120. ~4K citations in total across 6 months.
Fig. 2 Clicks doubled to 8.62K, and average position improved from 13.5 to 8.1.
Fig. 3 6-month comparison in Google Search Console
Fig. 4 Biggest growth: three of the four countries are German-speaking markets.

Challenge

The site was operational but had several technical problems, including flawed filters, duplicate pages, and missing canonical tags.

On top of the technical problems, there was no content strategy aligned with their ICP.

Their main goal was to capture more impression share and traffic across the identified search areas, targeting users planning a trip to the area.

Work

We cleaned up the architecture and strengthened the technical foundation. From there, the strategy targeted competitive search areas directly linked to their ICP (destination and activities content, area queries, etc.), with a main focus on German buyers visiting the area. I built custom AI workflows to scale briefs, content, and translation. The same content layer was structured so that AI search engines could retrieve it, which led to a sharp rise in Bing AI citations.

Results

After six months:

  • AI citations (Bing): 1–3/day → 50–70/day, with peaks of 120. ~4K citations in total across the period.
  • Clicks doubled: 4.3K → 8.62K (+100%)
  • Impressions: 191K → 378K (+98%)
  • Average position: 13.5 → 8.1
  • German traffic: 1,056 → 2,725 (+158%)

More case studies

All case studies

Tell me what you're building.

Send a few lines about your business. I reply personally.

Prefer email? hello@seotoshi.com