- +46% B2B leads
- +17% E-commerce sales
Challenge
The company had a great reputation, but its visibility was poor.
Their courses sit in the €2K to €5K range. The school operated across multiple subdomains, one for each of its physical locations around the country, each competing for its own local search demand. However, the course pages had inconsistent structure and content, and their HTML was poorly organized.
The trust signals were misplaced, and the UX had several friction points that hurt conversion. Internal linking wasn’t directing authority anywhere useful.
Work
We developed a standardized course page template and applied it across all subdomains/locations, then rewrote the content around two things: trust (brand history, years in the space, student numbers, reviews) and course clarity. We also optimized the Google Business Profiles that needed to be fixed. Internal linking was restructured as well, to direct authority toward the course pages.
In addition to traditional SEO, we optimized for AI search by working on entities, clarity, and citation structure.
Results
Year-over-year figures:
- SEO leads: +86%
- Conversion rate: 1% → 4.7%
- +45% traffic to course pages
For a business that had relied entirely on paid advertising, organic is now a second acquisition channel, at zero incremental cost per lead. The work from 2025 is still bringing in leads in 2026.